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Services
At MarketReachSEO.com, we deliver results.
The truth of the matter is that when it comes to ranking your website
in the top pages of Google, Yahoo, Bing and other search engines, the secret
to success is plenty of hard work, a plan of action and cutting edge information
and knowledge. This is how we create long term value for your website and brand.
If you have already looked over the many items we offer as part of our comprehensive
campaign and would like to learn more about our many services, you will find
plenty more information regarding each of our services below.
Getting Started with Your Campaign
• An in-depth analysis of your current site
For those websites that are starting an SEO campaign, not only is off-page
optimization necessary (such as link building, press releases, blogs, etc),
but on-page optimization as well. On page optimization includes making your
web pages extremely clean and logical for search engine crawlers to navigate
your web pages and find information about your site (keywords, products,
etc) that make it easier and practical for ranking your site higher. With
our in-depth analysis of your site, we can make sure that there are no obstacles,
errors, etc that make it difficult for search engines to read and pick out
information to help it rank your site. Just some of the aspects of our analysis
that we focus on are coding errors, Meta tags, keywords, mapping, keyword
density, and images.
• Keyword analysis and hand-picking keywords that will bring the most
traffic and ROI
When starting out an SEO campaign, in order to help you rise to the top pages
of major search engines, you will need to focus on specific keywords. Since
most web surfers search for specific words when trying to locate products
or services that you provide, we will need to focus on the keywords that
not only are relevant, but are also competitive for your needs. The amount
of keywords that a website focuses on can be from 5 keywords to more than
20 per year. However, if we find that a specific keyword we are focusing
on is not competitive or if you add new products or services, we can easily
substitute, add or delete a keyword for ultimately better results.
Creating Fresh, Unique, Relevant Content
• Creation of highly optimized articles that are posted to your website
each and every month
One of the best practices in the SEO industry is making sure that relevant,
unique optimized content is consistently posted on your website. This aspect
of an SEO campaign is essential and reaps many benefits. First off, when
you think about the product that search engines offer their web surfers-
it is relevant, quality content. This means that search engines are always
trying to find the freshest, relevant content available. This is why we focus
on posting content many times each month on your site. Not only do your visitors
see brand new content being updated frequently, but research has proven that
search engines visit a site more often and rank it higher than others when
fresh, unique, relevant content is posted to it.
In addition to the posting of content to your site monthly, it is important to
note the process that goes into creating your article content. We create quality
content that is not only high quality for your live visitors, but specifically
tailored for the search engines to easily pick out the main keywords and rank
them appropriately (this process partly includes keyword density). In addition,
we also add anchor text (hyper text that makes it extremely easy for not only
live traffic, but search engines to immediately identify main keywords. Finally,
your service includes our web developing services. We can at no extra charge,
post your monthly articles directly to your site.
We not only post newly created content to a specific webpage for the week, but
we also include a news snippet (a small paragraph on the home page) which helps
to drive search engine crawlers that land on the home page to be directed to
secondary webpages we are focusing on. We also utilize older content (past
articles that we have created) to blogs or other assets- maximizing the optimization
for content that is on your site.
• Creation of search engine optimized blog(s)
Blogs in recent years have become wildly popular online. At MarketReachSEO.com,
we take advantage of blogs and use it to your site's advantage. We can create
two separate SEO blogs for your site. We usually choose free blog software
such as Wordpress© or can utilize other services depending on your needs.
In SEO, there are two main types of traffic: traffic that comes from live eyeballs
and traffic that is actually search engine robots (crawlers or spiders). The
blogs that we create are focused on attracting search engine spiders. This is
done to help your site and individual web pages to get the maximum amount of
exposure to Google, Yahoo, etc.
* Blog content creation
At Market Reach SEO, we create several pieces of content
per blog for your site each month. Similar to the content that we create
for articles on your webpages, we create unique, highly optimized content
for your blogs that includes proper keyword density, anchor text and other
aspects that maximize optimization.
Off Site Optimization to Help Your Site Get Noticed
by the Search Engines
• Submission of your main website and SEO blog sites to
200+ search engines/directories (including all the major search engines such
as Google, Yahoo, Bing, DMOZ, etc)
When we start your campaign, it is imperative to make sure that the major search
engines know your site is now live on the web. Unfortunately, just because you
build a wonderful looking and full featured site online, does not guarantee that
visitors will visit your site. This is why we make sure to start your campaign
off right. We contact all the major search engines and make sure to post in many
quality directories that your site is now live and offering key services or products.
Just some of the major search engines that we submit your site to include: Google,
Yahoo, Bing, AOL, DMOZ, Alta Vista and others. Actually these top search engines
account for more than 85% of the web traffic in the US, so this service is highly
effective.
• One way link building
One of the most important aspects of an SEO campaign is creating backlinks
from other sites to your main website and webpages. A back link is simply
your URL (i.e. http://www.yoururl.com) placed on another webpage.
Google, Yahoo and other search engines use one way links to gauge the importance
of a web site. For instance, an important website will usually be talked about
and mentioned quite frequently around the web. In addition, it is a known fact
that major search engines such as Google, Yahoo, Bing and others factor in
one way backlinks into their algorithms to come up with a ranking for a website
on their search engines for specific keywords. This is why we focus on creating
high quality, relevant backlinks each month.
• Social Link Building (we use the highly effective method of social
link building to create 500 backlinks to your site each year (approx. 40-50
each month)
In keeping with best practices of the industry, we create backlinks on social
link building sites. Social link building sites, which many fall into the web
2.0 category, are a great way to grab the attention of major search engines.
In fact, these sites are utilized quite often for quality, relevant links in
Google and other search engine algorithms. This is one of the reasons why we
focus on these types of backlinks. Our experience and research has shown that
social link building sites return some of the best results for optimization purposes.
• Creation and submission of a professional press release (we create and
release a press release during the second month of your campaign, additional
press releases are available for a small fee)
One of the most effective methods of reaching a large audience on the web
is through a press release distributed through a commercial PR service. With
our premium press release service, we can distribute your press release to
literally thousands of sites, reaping you hundreds of reads and tens of thousands
impressions. In addition, we usually can also get news about your site on the
first page of Google News and other sites when we submit a press release.
• Social Media Marketing
As part of many of our campaigns, we post to both Facebook and Google+. Don't
have a social media account set up on any of these sites- no problem, we
will create one for you. Social media has grown increasingly important over
the years and within our campaign structure we leverage social media sites
to help you build your brand, gain exposure and utilize social media sites
to drive traffic and ultimately business to your website. Several times per
month, we post to both of your social media accounts. In addition, we also
integrate your social media assets with your website so that no matter which
asset your visitors land, they can always connect with you.
• Video Creation and Optimization
As part of our SEO campaign, each month we create a highly optimized and engaging
video for your site. As you are well aware, offering additional media is not
only a boost to your potential clients, but for the search engines as well.
Along with creating a new video each month, we also optimize it for the search
engines and post it on YouTube.com.
Quality Reporting,
Customer Service and Maintenance of Your Site
* Monthly Analytical Reporting
While SEO is a mix of both art and science, there is much quantitative data
that we follow very closely. Ultimately, this data which we offer in a monthly
analytical report helps us fine tune our campaign, as well as helps businesses
to understand what is working well and what needs additional attention. The
reports we provide are comprehensive and extremely helpful to webmasters.
• Account manager and email/phone customer support
At MarketReachSEO.com, you will find that we are client-centered
and offer extremely high quality support and customer service. This is also
why we are known for working closely with our clients to ensure the best performance
of their site. Besides posting content to your site and blogs, we constantly
send reports and updates via email both weekly and monthly updating you on
your campaign progress. Many of our clients think of us as an extension of
their very own business. While we mainly offer SEO services, we can always
be a resource for a wide variety of issues including on-page marketing of a
product, service or website.
• Web developer services- Market Reach SEO posts content directly to your
main website and blogs
Market Reach SEO, tries as hard as possible to make campaigns
as low maintenance and turnkey as possible for our clients. This is why we
include the service of monthly content posting to both your main website and
optimized blogs. We handle pretty much all of the posting for your site. Obviously
there are times when a client has an overly complex site or would rather post
content on their own. In these cases, we simply send our content completely
ready to post (including content in both easy to read text or .doc form and
in html for easy posting.)
Additional Services We Offer
Our comprehensive campaign is full of quality services and while we believe
that this campaign is a great choice for many websites and business, we can
always fine tune a campaign to meet your specific needs. Contact
us today with any questions or comments you may have.